What to Consider When Building a General Contractor Website

what to consider when building a general contractor website

What to Consider When Building a General Contractor Website

In this digital age, having a general contractor website for your business is more important than ever. It is your online presence and can reach potential new customers in your area. However, a website can be a big investment for a small business, so it will require careful planning and execution. In this blog post, we will discuss what you need to consider when building a general contractor website.

General contractor website goals and purpose

Determine Your Website’s Purpose and Goals

The first and most important thing to consider is the purpose and goals of your website. Are you creating an informational website, a gallery of before and after pictures, or both? What do you want your website to achieve? Do you want to increase sales, generate leads or simply provide information to your customers? Defining your website’s purpose and goals will help you determine the content, design, and functionality of your website. 

Taking it one step further, if you want your website to generate leads, think about how your customers decide they want to fill out the form and become a lead. What do they need to hear, read, or see to make that decision? It sounds complicated, but once you get it, you’re good to go!

general contractor website builders

Choose a User-Friendly Website Builder

A user-friendly website builder or CMS can make the website-building process a lot easier for you. There are many website builders out there that are specifically designed for small businesses that are easy to use, affordable, and offer various features and functionalities to create a professional-looking website. Some popular website builders include Wix, Squarespace, and WordPress. 

While there are great website builder options, it’s important to know the General Contractor Website Builder Pros and Cons. best website builder for local contractors – link to blog

Make Sure Your Website is Mobile-Friendly

More and more people are using their mobile devices to browse the internet, and your website should be optimized for a mobile experience. This means that your website should have a responsive design that adjusts to different screen sizes and resolutions. A mobile-friendly website provides a better user experience, which can lead to increased engagement and higher conversion rates. 

Focus on Search Engine Optimization (SEO)

Search engine optimization is the practice of improving your website’s visibility in search engine results pages. This involves various strategies and techniques such as keyword research, content optimization, and link building. By optimizing your website for SEO, you can improve the chances of your website appearing in search engine results for keywords related to your business, which can drive more traffic to your website. 

general contractor website - ssl encryption and security

Don’t Forget About Website Security

Website security is crucial, especially if your website collects sensitive information such as personal data, payment information, or login credentials. Your website should have an SSL certificate to encrypt data transmitted between your website and your users’ browsers. You should also regularly update your website’s software and plugins, use strong passwords, and implement other security measures such as firewalls and anti-malware software. 

Conclusion

Building a website for your small business requires careful planning and execution. By considering the purpose and goals of your website, choosing a user-friendly website builder or CMS, making your website mobile-friendly, focusing on SEO, and ensuring website security, you can create a professional-looking website that attracts potential customers and helps your business grow. Don’t hesitate to invest in your online presence – it can make a huge difference in today’s digital landscape. 

Read more on website design with this blog from Elementor: 20 Key Principles of Effective Website Design.

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