General Contractor Basic Website Requirements

general contractor basic website design requirements

General Contractor Basic Website Requirements

Every small business needs a website, but with so many options out there, knowing where to start can seem overwhelming. Not to mention, it can be unclear what the basic website design requirements are for a business site. In this article, we’ll cover the essential elements your website needs to have in order to effectively represent your business online. 

Responsive Design

With so many people accessing the internet via their smartphones and tablets, having a website that looks and functions well on different devices is essential. Responsive design is a technique that allows your website to adapt to different screen sizes, ensuring that it looks and works well regardless of the device people are using. 

basic website design requirements - responsive design

Lead Form (Contact Form)

One of the primary functions of your business website is to generate leads and sales. Encouraging visitors to get in touch with you directly through your website is an important part of making this happen. By including a contact form on your website’s contact page, you can make it easy for people to get in touch with you and potentially turn themselves into customers. 

Clear Navigation

Your site’s navigation is critical when it comes to making sure visitors can find what they’re looking for easily. A well-designed navigation menu should be easy to understand and clearly labeled. It should also be easy to access from anywhere on your website. 

basic website design requirements - clear navigation

Links to Social Media

Including social media links and widgets on your website is a great way to increase your online presence and connect with potential customers. Make sure that your social media accounts are updated regularly and that your website visitors can find them easily. 

This article from LinkedIn goes more in detail about Why You Should Link Your Socials To Your Website.

basic website design requirements - links to social media


In today’s digital age, having a website is a must for any small business. By including these basic website design requirements in your company’s website, you can ensure that it represents your business effectively and help you generate leads and sales online.

To read more about what this means for you, take a look at our article Why General Contractor Website Design Matters.

Extra Credit

Here are a few extra items that go above and beyond the basic website design requirements. This will help you put your best foot forward online. They are not any more important than the items listed above, but they can be the difference between a good site and a great one.

Clear Messaging​

Your message needs to be clear and concise. Since most customers will only ever scan your website, make your headings short and descriptive. In the event that your customer does stop to read what you’ve written, your body paragraph text needs to get right to the point. You only have a few seconds to get your point across, so make sure to communicate as efficiently as possible.

Great Visuals​

Visuals are what give your site the “je ne sais quoi”. Great visuals can build trust and excitement with your customers. Poor visuals, may bore them. While visuals are not as important as the basic functionality of the site, it can definitely help keep your prospects engaged!

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