Local Contractor

SEO Optimization

Local Contractor SEO (search engine optimization) can help your business stand out on the web and attract more customers. From optimizing your content to improving search engine rankings, we offer comprehensive General Contractor SEO strategies to help you achieve better visibility online, reach more people in your target market, and see an increase in leads and conversions.

local contractor seo

Kick-start your long-term business growth with SEO!

Local Contractor SEO Tactics

Site Audit

The first step is always evaluating what the current site and making a step-by-step plan for what needs to be done. This is included in every SEO package.


We’ll make sure analytics are set up properly to track traffic, conversions, and any other significant events. This is how we’ll measure the progress and success of your SEO.

Keyword Research

Targeting the right keywords can make or break your SEO efforts. We’ll make sure we’re targeting the best possible keywords to get you ranking on Google.

Site Architecture

The overall structure and organization of your site is critical for SEO. Having a clear structure allows Google and customers find what they’re looking for faster, which means higher rankings.

On-Page SEO

The content that is visible on your page must check every box on our SEO content optimization list. This includes keyword density, header tag keywords, internal and external links, and more.

Meta Tags

Meta tags control the information that shows when your site appears in a Google search. This is not only important for search ranking, but also impacts how likely your customer is to click your link.

Blog and Content

Blogs are extremely valuable when it comes to SEO. It allows you to create content and target keywords that otherwise wouldn’t fit into your overall site structure.

Pillar Keywords

These are the main keywords that your site is targeting. It’ll be broad, and should have a high monthly traffic count. However, since there are more searches for these keywords, they are generally more competitive. 

Keyword Clusters

These are keywords that surround your pillar keywords. They are likely less competitive and have fewer monthly searches, but ranking higher with these keywords will help your rankings for your pillar keywords. 

What is Local Contractor SEO?

We provide comprehensive search engine optimization (SEO) services specifically tailored to the needs of general contractors. We specialize in improving your visibility and rankings on Google, helping you reach more people who are actively searching for general contracting services.

Our team of experienced SEO professionals will work with you to create an effective strategy that focuses on getting your website ranked high in search results for relevant keywords. We analyze your current website setup, perform keyword research, track competitors’ strategies, and create content tailored toward achieving optimal results. Our goal is to ensure that potential customers can easily find you online so that they can contact you directly.

We understand how important it is for general contractors to have a strong web presence in order to grow their business. With our comprehensive SEO services, we can help put your business in front of more potential customers and increase website traffic. Contact us today to learn more about our SEO solutions and how they can benefit your business!

Local Contractor SEO vs Paid Ads

SEO and paid ads are both powerful online marketing strategies for general contractors looking to reach more potential customers. SEO (Search Engine Optimization) is a way to improve your ranking in search engine results pages, giving you more visibility to people searching for related services. By optimizing your website content for relevant keywords, optimizing titles and meta descriptions, building quality backlinks and using other tactics, you can improve your website’s performance in search engine rankings.

On the other hand, paid ads (sometimes referred to as PPC or Pay-Per-Click Advertising) involves placing ads on search engines like Google Adwords or Bing Ads. With paid ads, you pay each time someone clicks on your ad. This gives you quicker and more targeted results than SEO because you can target specific geographic locations, demographics and interests when setting up your campaigns. Additionally, SEO takes time to build up momentum before seeing measurable results while paid advertising gives an instant boost in traffic as soon as your campaign goes live.

When it comes to finding the right online marketing strategy for general contractors, it really depends on their goals and budget. SEO requires ongoing effort but offers long-term benefits that can help sustain growth over time. Meanwhile, paid ads allows businesses to quickly jump start their campaigns with more immediate results but comes with higher upfront costs associated with each click of the ad.

For more info, check out this article from Semrush, the leading expert on everything SEO: Local SEO for Contractors.

Website Required

SEO is all about optimizing your website to get more traffic and convert more leads. If you don’t already have a website, that’s where we’ll need to start.

Social Media Boosts SEO

Social media plays a crucial role in boosting SEO by enhancing the visibility and credibility of your website. When you share content from your website on platforms like Facebook, Twitter, or Instagram, it creates a buzz around your brand. Search engines take note of this social activity, considering it a sign of relevance and popularity. Moreover, social media profiles often appear in search engine results, providing additional opportunities for users to discover your brand. The engagement and shares generated through social media contribute to building valuable backlinks, a key factor in SEO. Additionally, active social media participation fosters a community around your brand, encouraging user-generated content and discussions, which further signals to search engines that your website is reputable and authoritative. In essence, social media serves as a dynamic tool to complement your SEO efforts, driving organic traffic and improving your website’s overall online presence.

Take the first step now!

We’ll work with you to make a marketing plan that’ll help you get more leads and grow your business.

And it’s free!