Digital Marketing for Local Contractors and Tradesmen

As the home improvement industry gets more and more competitive, its critical for you to have a strong online presence that allows you to showcase your brand and connect with homeowners. Our background in contracting and digital marketing gives us in-depth knowledge to offer solutions that cater to the needs of general contractors. Whether you’re looking for website design, SEO optimization or digital marketing strategies, we have you covered. Step into the world where technology meets construction, and let’s build your online success story together. Read more about our marketing services for local contractors below.

digital marketing for local contractors

Digital marketing agency tailored for general contractors

Digital Marketing Overview

What is digital marketing?

Digital marketing refers to the use of digital channels and technologies to promote products or services and reach potential customers. It encompasses a range of strategies such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and more. With the ever-increasing use of technology in our daily lives, digital marketing has become essential for businesses of all sizes, especially general contractors.

In today’s digital age, potential clients often turn to the internet to research and compare services before making a decision. As a result, having a strong online presence is crucial for any business looking to attract new customers and stay competitive. Digital marketing allows general contractors to connect with potential clients through various channels and showcase their expertise and services effectively.

Digital marketing refers to the use of digital channels and technologies to promote products or services and reach potential customers. It encompasses a range of strategies such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and more. With the ever-increasing use of technology in our daily lives, digital marketing has become essential for businesses of all sizes, especially general contractors.

In today’s digital age, potential clients often turn to the internet to research and compare services before making a decision. As a result, having a strong online presence is crucial for any business looking to attract new customers and stay competitive. Digital marketing for contractors allows you to connect with homeowners who are interested in hiring for home improvement projects through various channels and showcase your expertise and services effectively.

Marketing as a general contractor can seem complicated at first, especially if you’ve never done it before. Our goal is to provide resources so that you can run your own marketing without having to hire an agency. And if you want to hire an agency, our goal is to help you grow your business to the point that you can afford to hire one.

The first step is to make a plan, and we’ve done this hundreds of times. We’ll learn about your business, goals, and challenges, and we’ll make a custom plan to reach your ideal audience. At the end of the call, we’ll email you actionable steps that you can take to start marketing on your own.

If you have any questions, or if you’d like us to take a look at the results with you, we’d be more than happy to help with analytics and adjusting your strategy.

A marketing agency can offer specialized knowledge, resources, and expertise to help businesses effectively market their services online and stand out from the competition. So, if you want to take your general contracting business to the next level, partnering with a digital marketing agency is definitely worth considering. Overall, it’s an investment that can result in increased leads, conversions, and overall business success. 

Most of our clients hire us for two reasons:

1. They aren’t seeing the results they need with their current efforts. Whether you’re running your own marketing campaigns or working with an agency, if you’re not seeing the results you need to see to justify the investment of time or money, it might be time to make the switch.

2. They don’t have the time to continue running their own marketing. Some of our clients do well with their free marketing plan! They get and work the plan, and see fantastic results. However, when you start getting more leads, suddenly, all of your time is required for fulfillment, customer service, and other essential aspects of your business. When they no longer had time to run their own marketing, they hired us and focused on the rest of their business.

While digital marketing can be a powerful tool for general contractors, it requires expertise and resources to implement effectively. This is where a digital marketing agency comes in. A good agency will have a team of professionals with specialized skills in various areas of digital marketing, allowing them to create a tailored strategy for your business.

When looking for a digital marketing agency, it’s essential to do your research and choose one with experience in the construction industry. They should have a track record of successfully promoting general contractors and understand the unique challenges and opportunities that come with marketing for this sector.

Our Digital Marketing Services

We’ll work with you (for free) to build a step-by-step guide to getting your business’s marketing up and running! Depending on your business, challenges, goals, and your personal skills, your plan may include some or all of the following marketing strategies.

Website Design

A well-designed website is crucial for local contractors looking to establish a strong digital marketing presence. It sets the tone for your business and serves as a platform to show your services, testimonials, and previous projects. Additionally, a clean, organized, and user-friendly design can create a positive brand image and build trust with your customers.

For best results, your website design should be tailored to speak to homeowners as an industry expert. For general contractors, this means having a clean layout with easy navigation, high-quality images of finished projects, and a clear call-to-action for customers to contact you.

Search Engine Optimization

Having a great website is only half the battle; it also needs to be easily found by potential customers. This is where search engine optimization (SEO) comes into play. SEO involves optimizing your website with relevant keywords and backlinks to improve its ranking on search engines like Google.

For general contractors, using specific keywords such as “general contractor” or “home renovation services” can help attract potential customers searching for those terms online. Investing in SEO can significantly increase your website’s visibility, leading to more clicks, inquiries, and ultimately, conversions.

Paid Ads

We understand the importance of getting your business in front of potential customers quickly and efficiently. That’s why we offer paid ad services to help general contractors gain visibility online. With our experienced team of digital marketers, we’ll create engaging campaigns that drive clicks and conversions. Our team will craft targeted online ads using the latest techniques and technology to ensure your message reaches your desired audience. We’ll also provide detailed analytics so you can track the performance of each campaign. Contact us today for more information and to start driving leads with paid ads!

Additional Resources for Local Contractors

Social Media Strategy Consulting

All of our clients have access to our organic social media content strategy, calendar, and suggested post schedule. Our current clients who have followed this strategy have seen fantastic results. Not only do they get traffic to their social media profiles, but it also boosts traffic to their website, resulting in more high-quality conversions month after month. The best part is: for clients, it’s free!

If you’re not currently one of our web design or web hosting clients, our consulting services are available at our regular hourly rate. The content calendar and post schedule are available for purchase as well.

This article is a great resource if you’re looking to grow your local contracting business with social media (Constant Contact, 2022).

Sales Consulting

Our clients also have access to sales consulting for free. Our goal is to help you succeed, and we don’t want our job to end at lead generation. We want to help you turn those leads into sales. So, if you are interested in improving your sales game, we cover topics like sales strategy and tactics, sales process, role playing, handling objections, price presentation, negotiation, and closing. Or if you need more general consulting, we also offer general process consulting to help you turn leads into appointments, pricing strategy, and more.

Once again, our sales consulting services are also available to business owners who are not clients for our regular hourly rate.

sales consulting for general contractors

Coming Soon - Auxiliary Services

grow your general contractor business

Full-Service Contractor Growth Agency

Digital marketing for general contractors is just the first step, and we’re here to help you build and scale your business. Your business doesn’t succeed on high-quality leads alone, so we’re in the process of adding services support your other business processes, helping you get to 7-figures and beyond.

Your growth starts with marketing, but once you have enough leads, we’re here to support you with services like sales training, payroll automation, automatic tax filing, quarterly financial reporting, hiring, and more.

Take the first step now!

We’ll work with you to make a marketing plan that’ll help you get more leads and grow your business.

And it’s free!